The general use of the word media in so many aspects of business is bound to cause an element of confusion amongst some business owners, which is why it would help to get a few facts and tips to cut through the jargon and allow you to make the right choices.
Media for marketing
If you run a small business you will often work within a tight advertising and marketing budget, so any decisions you make have to be right if you are going to get a positive return on your investment.
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It doesn’t matter how good your products are, if your packing isn’t up to scratch, you could struggle to achieve the sales levels you’re after. The fact is, the way in which you showcase your goods on the shelves has a major impact on how people react to them. So, if you’re to woo consumers in sufficient numbers, you’ll need to get your packaging spot on. Here are some of the ways in which the presentation of products influences consumer behaviour.
Getting noticed on the shelf
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Snowed under with emails, a phone that won’t stop ringing and a seemingly endless cycle of looming deadlines. Sound familiar? We all experience work-related stress at some point or another, but excessive amounts can interfere with productivity and have an adverse effect on our mental and physical wellbeing. Luckily, there are plenty of ways to take the pressure off at work - and office design is one of them. Let’s take a look at some of the ways in which the set-up of your work environment can Read more [...]Continue Reading
Education is the starting point for any successful career. While it is true that many of the business world’s biggest names did not achieve a huge amount of academic success, achieving your optimum from the education available to you will give you the best chance of obtaining employment in your chosen area, thus enabling you to work your way up to where you want to be. Good, sound educational attainments start with the basics; English Language, Mathematics and as many academic certificates as you Read more [...]Continue Reading
The law is an intricate and challenging place to build the foundations of a career. When you search Jennifer Atiku, you’ll find many of the qualities that are needed to become successful as a lawyer or paralegal. A former journalist and professor who recently passed the bar exam, Jennifer is just one example of what makes a good lawyer. Former Vice President, Atiku Abubakar celebrates his wife passing the bar in this recent news article. Determination and a strong sense of justice are just the Read more [...]Continue Reading
With the advent of high-speed internet, more people are able to work from home. Working from home can be ideal for those who have children to look after or simply those who wish to avoid the rush hour traffic, and more and more companies are offering telecommuting as a perk. Working from home can be just as productive as working in an office. However, if you are going to make your home your workstation for more than the odd day, working on a cluttered kitchen tale is not ideal. It pays to ensure Read more [...]Continue Reading
Being an employer doesn’t just stop at helping your employees to do their job correctly within the work environment. There are also ways that you can provide benefits to your staff by helping with elements of their healthcare. This can often go beyond the standard commitments of providing everyday insurance policies and support, to include more cosmetic and non-essential treatments. You might not consider these areas to be specifically work related, but they can improve their well-being and ultimately Read more [...]Continue Reading
If the idea of opening your company for international investments seems daunting, take a look at how global finances developed in the early 21st Century. The twin themes of boom and bust have already played out on the world stage when established markets such as North America and Europe suffered crashes, slowdowns and recessions. Meanwhile, emerging economies saw incredible increases in productivity and GDP. Even though domestic investment is still a priority for many companies in the U.S. and elsewhere, Read more [...]Continue Reading
If you have been severely injured in an accident, you want to be assured that you will be have the best chance of getting compensation. A good accident lawyer could be the difference between an excellent result and going home with nothing. Here are some essential questions for personal injury lawyers that you must ask - and they should be happy to respond.
Are You Qualified To Take The Case?
Find out how long the lawyer has been practicing, and where they got their qualifications from. Look into Read more [...]Continue Reading
With the growth of social media, online businesses and payment technologies, data breaches have seemingly become commonplace. From Nasdaq to Michaels, some of the biggest companies have been breached. As you work toward your Master’s degree in Management Information Systems, it’s important to understand and be prepared for what could come up by learning from the past:
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