Any advertising material you use to promote your business speaks about your business. Flyers are not just pieces of paper you hand out to your target audience. Banners are not just pieces of cloth that you hang for people to see.
They reflect your company and what you stand for. In short, you create a brand using these tools. You have to be careful in deciding what to put out for people to see. There are successful campaigns that have really boosted companies while others have created a backlash Read more [...]Continue Reading
There are many aspects to creating a successful business and one of the most important things to concentrate on for a retail business, is to attract customers through the door.
Being able to catch the eye of retail customers and persuade them to come shopping with you generally starts with having an attractive storefront and good signage.
There are a number of different types of business signage which most retailers would be advised not ignore if they want to keep the level of foot traffic Read more [...]Continue Reading
The general use of the word media in so many aspects of business is bound to cause an element of confusion amongst some business owners, which is why it would help to get a few facts and tips to cut through the jargon and allow you to make the right choices.
Media for marketing
If you run a small business you will often work within a tight advertising and marketing budget, so any decisions you make have to be right if you are going to get a positive return on your investment.
The problem Read more [...]Continue Reading
It doesn’t matter how good your products are, if your packing isn’t up to scratch, you could struggle to achieve the sales levels you’re after. The fact is, the way in which you showcase your goods on the shelves has a major impact on how people react to them. So, if you’re to woo consumers in sufficient numbers, you’ll need to get your packaging spot on. Here are some of the ways in which the presentation of products influences consumer behaviour.
Getting noticed on the shelf
People Read more [...]Continue Reading
Twitter is considered to be the most powerful marketing tool used by plenty of business people present all over the globe so as to increase popularity, customer group, huge traffic and hence more sales leads. Moreover, it is known to be the cost-effective and powerful method for advertising products as well as services for large and small businesses present all over the world. More twitter followers indicate for more business growth for marketers. Twitter marketing will helps in monitoring your Read more [...]Continue Reading
Whether your business is mostly in store or mostly online, a website is an essential marketing tool you should not be without. But how are people going to find your website? Search engine optimization (SEO) is a great way to target the audience you need and get more visitors to your website. There are a number of SEO marketing strategies available, and it is important to utilize the best ones in order to get a better search ranking and more visibility. Here are a couple of strategies you should consider Read more [...]Continue Reading
Summer is coming and it’s time to turn your attention outside. As the weather gets warmer your business is more visible outdoors. Perhaps you exhibit at trade shows, or you take part in summer events. Even if you do not go anywhere, people still have more opportunity during the summer to notice your business from the outside. Take advantage of this extra visibility by building outdoor banners into your marketing strategy. Outdoor banners can be impactful and striking, but only if they make use Read more [...]Continue Reading
Technology is allowing our society, and businesses to evolve, grow, and change at a rate unprecedented in history. The reality is, businesses open, grow, achieve sales of millions, and sometimes fail due to a lack of innovation in a matter of a decade or two. Trends indicate this will only continue to happen more and more.
For businesses that embrace technology this rapid pace creates an opportunity. The opportunity to quickly get products to market, modify their marketing, create viral videos, Read more [...]Continue Reading
Since all of the major search engines like Google, Bing, Yahoo!, and Ask all increased the SEO weight of videos, video marketing has become huge in 2013. There is no sign that video marketing will become less important over the next few years, and any brand, musician, game, or movie that wants to stand out from the competition must get on board with video marketing. Even start-up companies who use YouTube and other video sharing sites as the platform for their business or book authors can benefit Read more [...]Continue Reading
Data marketing is an increasingly common form of marketing which relies on using data about customers that been collected and stored in various company databases. This information allows direct marketers to tailor their campaigns, so that they are only targeting people who are likely to be interested in their products and services.
Data marketing relies on a huge body of data, which encompasses everything from customers’ ages to the products they buy and even their race and gender, Read more [...]Continue Reading