The skills required of a CEO to run a company are various. Man management is an obvious one but probably the most important of all is the ability to assess a situation and make the correct decision. The assessment is made from observation but also the information to hand.
If the information is weak, or even incorrect, it is very difficult to reach the right decision; it will be more by luck than judgement. It applies in every sector. Accurate information through quality research is a vital component Read more [...]Continue Reading
Marketing is a major component of any successful business. However, many companies do not have the funds to support an entire marketing department or full-fledged campaign. Here are six ways to effectively use guerilla marketing and still stay under budget.
1. Hire a Sign Spinner to Get Attention
Image via Flickr by a_marga
A sign spinner, also known as street advertisers, human billboards, sign dancers, and more simply the crazy guy outside of most pawn stores, is a cheap and effective way Read more [...]Continue Reading
Many people consider changing their careers at least once in their lifetime.Finding the right profession to fit the lifestyle, interests and aptitude requires some research.When considering changing careers, using various tools to help you to select that profession is important.The first step though, is to understand what an online career assessment is and how it can help you.
What Is It?
A career assessment is a tool that is intended to help people understand how a diverse set of personal Read more [...]Continue Reading
So you own a small business and want to develop a cost-effective marketing strategy. What should you do? You should read on for five tips on tips to consider when coming up with a marketing strategy for your company.
1. Know Your Audience
Image via Flickr by batmoo
Small businesses commonly think all customers are equal, but to develop an effective marketing plan, small business should identify their most profitable customers and then investigate why they are spending more money than others Read more [...]Continue Reading
Millions and millions of people around the world are accessing the internet for products and services that they need. This has been playing an important part for the people in the cyber world which has brought many benefits. If you wanted to build your own website as marketing tool, you are never mistaken. Using the internet to attract people from the different parts of the globe could provide you with outstanding results. In this event, search engine optimizing as being offered by reliable SEO companies Read more [...]Continue Reading