September 13, 2016
Reaching Farther Faster: The Benefits of Building Your Social Media Calendar
Unless you’ve been living in the wilderness for the last decade, you’re undoubtedly aware of the impact that social media has had on culture and entertainment. Celebrities tweet their thoughts, your friends post pictures of their lunches and even politicians spread their message through Facebook and Twitter.
But social media is also a very important aspect of growing your business.
If you use social media correctly and effectively, you will be able to reach more customers faster and more often than with traditional advertising options like television and radio. There is a trick to doing it correctly though, so read on and learn why you should create a social media calendar and how to use it properly.
What is a Social Media Calendar?
A social media calendar helps your company plan and organize content that you will share with your followers over social media sites. It is a literal marketing activity calendar that you fill in with ideas to share on specific days.
The social media content can be stand-alone pieces or can work in conjunction with a larger marketing campaign. The calendar should be broken down by day, week, month and even quarter so you can see the larger picture and plan accordingly.
The Benefits of a Social Media Calendar
A well-organized social media calendar can help your business in several ways.
First, it can help you keep track of content that doesn’t perform as well as you would like and figure out why. Maybe you notice that your audience doesn’t respond to posts on Wednesdays as much as the other days, or that certain times each day don’t get the response as others. This can help you adjust your postings accordingly for better results.
You can also easily keep track of important dates for your company. Anniversaries of products, milestones and celebrating your company’s birthday each year are days when you can adjust your content to correspond. This has the double benefit of reminding your audience what it is you do as well as adding fresh content.
The Keys to a Great Calendar
First, as always, figure out how what type of content you are going to post. Content is king on the internet, and savvy posts will always win over your audience better than the same-old-same-old content. Fresh ideas that inform your audience and connects to your company in some way is best.
Next, figure out how often you will post. If you have a lot going on, then you can post more often — just avoid being repetitive. Some sites are better suited for a few weekly posts, while others are great for 10 or so posts a day. Here’s a handy guide to help you.
Finally, fill in your social media calendar as far as you can. Since you now know what, when and how often you want to post, use your calendar to create a schedule that will keep you on track.
All companies must have a social media presence these days, so make sure you do it right.
Amelie Holloway has been running her own business for several years. Self-taught in many aspects, with lots and lots of reading and trial and error, she shares some of the things that work for her with other small business owners.