May 2, 2014
Shop Display Equipment for all Types of Venue
Fitting out a shop or even a market stall takes attention to detail and knowing what’s available. Here we take a look at the various types of shop display equipment that’s available to modern sellers.
The retail industry is one of the most competitive areas of business so it’s vital that goods on sale are correctly and attractively displayed in order to appeal to potential customers or to prompt that impulse buy at the checkout. Shop display equipment ranges in style from the very simple to the most complicated and sophisticated so there is sure to be the perfect way to display any kind of merchandise to its best advantage.
1. Why Use Display Equipment
The main purpose of shop display equipment is to command attention. Choosing the right style and size for whatever premises or location you’re selling from means you can also create a focal point and display main items at eye level. Eye level is the most prominent height, attracting the most attention and tempting most buyers to pick up and examine what’s on offer.
Display equipment also allows you to highlight items on sale or special offer and ensure your merchandise is visible from all angles and lit correctly.
2. Glass Display Cabinets and Counters
Available in a range of sizes, some of which are can rotate and others which are fixed in one orientation, glass display cabinets are ideal for showing off more valuable items or those that deserve special attention. Jewellery, expensive ornaments in glass or ceramic, or antique objects are often seen in this type of display cabinet. Some have integral lighting systems, which makes them perfect for showing off precious metals and stones.
Glass display counters add an extra level of functionality when they’re situated beside a till or cash point. They can be used both to showcase more expensive items and as a wrapping table where customers bring their purchases and complete the transaction.
3. Open Shelving
Open shelving in shops creates a modern, spacious area where customers can browse and handle objects on sale. More versatile than closed cabinets, open shelves can be used to display a range of goods, including magazines or greeting cards, fruit and veg or confectionary as well as boxed items or non food items. The versatility of this type of display equipment is that it can be made to work with other types of display and can be adapted to fit any space so no areas are wasted.
4. Merchandising Units
These are usually tiered units that are freestanding and may be positioned wherever they’re needed. Placed close to payment areas, they can be used as a form of queue management and can offer a further opportunity for retailers to capture impulse buys while customers are waiting to pay for other purchases.
Mannequins and busts are invaluable for clothes retailers or sellers of accessories and make attractive window displays whether they’re used alone or with other items. Full body, half torso, children’s forms, head or hands and arms can all be use to draw attention and create attractive displays.
Lucy Collins writes for a number of websites and blogs. She writes regularly on retail and shop fitting, including the large variety of shop display equipment that is available to today’s traders.