There are fundamental differences between trade shows, conventions and expos and they each serve a specific purpose in the world of commerce.
Companies like sprinterguyboston.com can be regularly seen at trade shows and expos, as they represent a great way of advertising your business and finding new customers, whereas a business seminar is clearly a different proposition and will be geared towards lectures and learning.
Understanding the difference between these useful business tools, can Read more [...]Continue Reading
If you are not using social media to promote your business or engage with existing and potential customers, you are potentially excluding about half of your potential audience.
At least 50% of adult internet users are regulars on multiple social networking sites and this number continues to grow, so it definitely means that you need to adapt your marketing strategy to reflect this trend and give your business a great chance to grow.
Which social media sites you create a presence on can depend Read more [...]Continue Reading
Businesses value loyal customers, but what happens when they complain about a poor product? Here are some things merchants can do to keep their clientele happy and coming back again and again.
Sell A Good Product and Service It Well
The easiest way to reduce the number of complaints you get is by selling an outstanding product or service. When people are happy with what you offer, you don’t have to deal with as many customer service requests.
Complaints Read more [...]Continue Reading
Whether you are a new company just starting out this year or you have been around for many years, there is always room to grow. So, here are 5 amazing ways you can expand your business and make 2016 your best year yet!
1. Use 'old school' marketing techniques
This year put your focus back on traditional offline marketing techniques. This may not sound very '2016' - why would you need to put a leaflet through someone's door when you can send the same message out via email, social media or text Read more [...]Continue Reading
Having a good online reputation is absolutely vital to the success of your business. You must have strategies in place and enforce this consistently. This strategy must include tools and actions to use if bad reviews are posted. And, if there are multiple bad reviews, you also need to start thinking about online reputation repair. Below are a few things to think about.
Is it Possible to Prevent Bad Reviews?
Not really. You can do your very best to only attract positive ones, but there will always Read more [...]Continue Reading
Do you feel that?
It’s the feeling that someone’s been snooping around in your office, your email account, or maybe someone’s been on the server downloading something. You're not quite sure, but there’s that nagging voice in your head telling you something is just not right.
You know that voice, right? Of course you do. Here’s what it’s really trying to telling you.
Your Security Has a Gaping Hole
One of the reasons company servers get compromised is because of poor security Read more [...]Continue Reading
Want to take credit cards? You’re not alone. But, accepting plastic doesn’t come without its risks. Here’s what you need to know about the various types of card terminals and readers, as well as merchant account services.
How A Merchant Account Really Changes Your Business
There are a lot of advertised benefits of accepting credit and debit cards, but most people miss the essential benefit. When you accept cash-only, the maximum sale you can make with a customer is equal to however much Read more [...]Continue Reading
One of the things that a business owner should consider is whether to buy or rent an office space. It is one of the first and major decisions you need to make in order to start your own business.
While it is important to know if leasing or purchasing an office space will be advantageous to your business, it is still best if you get an advice from the experts. Simply look for a reliable and experienced financial planner or commercial real estate professional to guide you and simplify the whole process Read more [...]Continue Reading
There are many aspects to creating a successful business and one of the most important things to concentrate on for a retail business, is to attract customers through the door.
Being able to catch the eye of retail customers and persuade them to come shopping with you generally starts with having an attractive storefront and good signage.
There are a number of different types of business signage which most retailers would be advised not ignore if they want to keep the level of foot traffic Read more [...]Continue Reading
Expanding a business globally is no easy task. But, if you can pull it off, it can help you survive the challenges of today’s tough economy. Here’s why some businesses decide to “level up” their brand.
What Is Globalization?
Globalization is the process of moving outside of domestic markets and embracing foreign ones. It doesn’t necessarily mean that a company abandons the domestic market. Rather, the business expands into overseas trade.
It’s Read more [...]Continue Reading