How packaging influences consumer behaviour

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It doesn’t matter how good your products are, if your packing isn’t up to scratch, you could struggle to achieve the sales levels you’re after. The fact is, the way in which you showcase your goods on the shelves has a major impact on how people react to them. So, if you’re to woo consumers in sufficient numbers, you’ll need to get your packaging spot on. Here are some of the ways in which the presentation of products influences consumer behaviour. Getting noticed on the shelf People Read more [...]