Top 4 Up and Coming Online Businesses


Online startups come and go but there are ones that make noise, gain excitement from online users and quickly find their niche. These four up-and-coming online businesses define success and their growth potential is enormous.


Pinterest hit the online scene in March of 2010 and was founded by Ben Silbermann. Sure his “pinning and sharing” idea would be a success, he quit his day job in 2008, and after Pinterest went live, it boasted 3,000 registered users. The idea to “pin” the things we like in a bulletin board format quickly caught on—the statistics are amazing.

As of June 2013, Pinterest has 48.7 million users and receives 3.4 billion page views each month. The average Pinterest user spends 98 minutes per month pinning and repinning. Visuals are hot on the web, so expect Pinterest to keep growing. This social media company attracts mostly females between the ages of 25 and 54.


After Bob Parsons received a Purple Heart and finished his tour of duty in the Korean War, he wasn’t sure exactly what his future would bring. After some successful business endeavors born from Parsons Technology and a 64 million buyout from Inuit, GoDaddy began in 1997, but the name of the company was originally Jomax Technology.

Renamed GoDaddy to attract users, it’s the giant of the web hosting world. Over 45 million domain names have been registered by GoDaddy, most likely due to the wide variety of DIY web hosting products they offer and their 24/7 live customer chat.

Today, GoDaddy has over 1,000 employees and a home office in Scottsdale, Arizona. GoDaddy also offers ecommerce solutions and SSL certificates and boasts ten offices worldwide. As far as demographics, GoDaddy has been able to attract all age groups most likely for its service offerings and excellent customer support.


At the age of 25 and with five higher-education schools and a BA behind him, Robert Karlin (sometimes woodworker and carpenter) started an e-commerce company that quickly exploded. In 2005, the world was introduced to Etsy—a place to purchase homemade wares, crafts and vintage items.

Almost 97 percent of Etsy users are women, which Karlin attributes to their crafting and creativity hobbies. In December of 2012, Etsy users sold $117.8 million in goods representing six million products. The numbers continue to rise each year—December of 2012 beat out December 2011 by 78.8 percent. Quite the accomplishment if you consider that in 2008, Etsy sold $100 million in goods for the entire year. Is Etsy still growing? According to the Etsy Blog, 972,228 new members joined the community in April of 2013.


At only 27 years of age, Kevin Rose founded Digg, a sort of all-the-news-that’s-fit-to-print type of social media site—only in snippets—and tons of photos. Rose initially paid a programmer $10 an hour for development, $1,200 for the domain name and approximately $100 per month for hosting. This small startup has grown and in January of 2013, Digg gained 1.7 million page views.

Although Rose sold Digg to Betaworks in August of 2012 for an undisclosed amount, his online career continues to thrive. Rose was also the creator of Revision3, Pownce, and Milk, and is a venture partner for Google. A typical Digg user falls in the age range of 18 to 34.

These four online businesses are truly making their mark on the Internet and as their fan bases continue to rise, so will the profits.


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