February 5, 2016
Using Social Media to Expand Your Business
If you are not using social media to promote your business or engage with existing and potential customers, you are potentially excluding about half of your potential audience.
At least 50% of adult internet users are regulars on multiple social networking sites and this number continues to grow, so it definitely means that you need to adapt your marketing strategy to reflect this trend and give your business a great chance to grow.
Which social media sites you create a presence on can depend on the type of business you are running and the demographic of the audience you are trying to attract to your business. Facebook and Twitter are great sites for retailers who want to get feedback on their products and tell customers about any exciting new plans, while Linkedin is considered by many to be the go-to social media networking site for the business community.
This infographic covers all of the basics on how to use social media to expand your business and ways to use sites like Twitter as successfully as possible.
We are truly in a digital age and we are certainly in a social media age, so how is your business making the most of this excellent opportunity to reach customers who would not otherwise find you that easily?