Killer Ideas For Improving Your Business Website In 2015



If you want to make a real difference to your online success this year, it is vital that you look towards improving your website. There are a million and one ways you can tip the scales of balance in your favour, and we’re going to mention some of the most obvious ones this morning. At the end of the day, your website should accurately represent your business. However, it’s also important that you don’t over complicate things. Web users don’t like to work hard to find the information or products they require. If your site is less than perfect, they will likely look elsewhere. So, now is the time to start making changes that could increase profits tenfold.


As we just mentioned, complicated websites are never ideal when trying to sell online. Just take a look at some of the most successful marketplaces like eBay and Amazon. Their websites are incredibly simple because that is what their customers require. If your site has lots of pages containing lengthy passages of text, you could find that customers are put off. All they want to see is a list of your products and services, and some basic information about your operation. You should avoid using too many colours or any fonts that might be considered extravagant. Get back to basics, and you should see a huge difference in the level of sales you achieve.

Add a postcode finder

We all know how much hassle it can cause when people purchase from your website but enter the wrong address. To help eliminate the chances of that happening, you should include a postcode address finder API. A tool like that will mean your customers only have to type the last section of their address into your website. After they’ve done that, a menu will appear containing all the addresses within that area. They simply select the one they want and move on. Postcode address finders can help to save time. They will mean you experience fewer errors.

Make your site mobile friendly

If you haven’t done so already, it is vital that you spend time making your site mobile friendly this year. Over 50% of all internet traffic now comes from mobile or tablet devices. That means a significant amount of your customers will find it difficult to make purchases if your site does not display properly. Unless you have skills and qualifications in web design, it makes sense to contact a professional as soon as possible. Just search online to find suitable ones in your local area. Explain to them that you need a mobile friendly site, and they should know how to deliver the results you desire.

We hope those tips will help you to make headway in 2015. We’re almost halfway through the year now, and so it’s a good idea to get things sorted as soon as possible. Your business will suffer if you fail to continually improve your website and move with the times. If you’re looking to drive more traffic to your domain during the next twelve months, it makes sense to ensure you keep your social media accounts active. You should also look towards running a Google Adwords campaign.


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