February 14, 2018
Market Your New Construction Business
Getting your construction business off the ground can certainly be a challenge. You’ve had to arrange start up capital, hire employees, invest plenty of your own time and possibly money, and make sure you have the equipment you need to get the job done. After all of this has been settled and you’re ready to get started, it’s time to face the new challenge of marketing your business and finding some great clients. If you’re ready to get the profits rolling in, you’ll need to use these quick marketing tips.
- Certify your skills. It’s all well and good to tell customers that you’ve got a service they require, but you’ll need some kind of proof to back up your claims. A strong marketing campaign is certainly essential, but a diploma of building and construction will let your future clients know that you have the skills and expertise necessary to tackle the project. These qualifications will reassure your customers that they’re in safe hands if they choose to work with your new business.
- Find a niche. There are plenty of construction businesses out there right now, so it’ll help if you can discover a particular niche and then conduct your marketing with that in mind. Consider which areas you and your employees have particular expertise in and then make sure there’s a market for that specialty. If you can focus on one particular type of construction within the industry, that will help you narrow down the marketing and land jobs based on your specific skills and background.
- Build a strong website. In today’s technological and economic climate, it’s essential that your business has a website from the start. You don’t need to go into excessive detail when it comes to the website if you’re just getting started and don’t have a large budget to put toward design and development, but make sure the basics are covered. The website should have all of your contact information, information about your qualifications, and examples of previous projects. A web gallery and customer testimonials will be great marketing features, and targeted SEO practices will make sure people find and read your website when looking for construction businesses in your area.
- Use social media. Social media is the perfect way for small businesses to get the word out on a tight budget. Build pages on all of the major platforms where your target market is likely to have a presence and maintain an active stream of content throughout the month. Encourage conversation through your posts to improve your engagement, and remember to reply to your customers if they have a comment or question. This simple customer service practice can become a powerful marketing tool.
- Make a great first impression. When you’re first starting out, word of mouth will one of the most useful marketing tools you have. It goes without saying that it’s crucial to do a great job on all of your projects, but building a relationship with your customer will also help generate word of mouth referrals. Be warm and polite and ensure that all of your employees are a friendly presence in the customers’ lives, and do your best to meet all of the customer’s needs. Offering incentives like discounted work in exchange for referrals can also help.